(spoilers!)I never thought that I will see something more embarrassing when it comes to ruining the franchise than 1. WB handing the keys to DC kingdom to Zack Snyder and giving him three tries to make a movie then on the third try going "oh, fuck no!" and firing him mid-making of the film 2. Dumb and Dumber wrecking Game of Thrones so bad that the early seasons are now unwatchable because you know it is all heading towards explosive diarrhea.
Enter whoever was in charge of Disney's Star Wars trilogy (do we blame just Kennedy? Surely more people were involved in making final decisions?). Because whoever made the calls here just wrecked 40+ years worth of a franchise.

Gareth Edwards' 2014's Godzilla was one of the most forgettable big budget movies I've seen. Nothing memorable came out of it, other than hilarious Honest Trailer highlighting Ken Watanabe's stares and the meme of Bryan Cranston saying "Godzilla, we need to cook" and shot of Godzilla going "bitch". Somehow it got good reviews and made enough money to jump start the Monsterverse.
Back in the early 2000's we didn't really have many good CBMs. We had stuff like Daredevil and Fantastic Four, and we never dreamed that the genre will be truly successful one day. But there were also the X-Men movies, the first two parts of which, along with Sam Raimi's Spiderman, proved that CBMs can be genuinely thrilling action adventure flicks. The franchise then evolved, delivering few stinkers in the process and changing its cast. Then in 2017, triumphantly, came the best entry in the X-Men franchise and entire comic book movie genre - the masterful Logan. They should have just quit while they were ahead. But as always is the case with 20th Century Fox, they didn't.
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Marvel's reign over what seems to be the entire world - they have been getting our attention and our money for years now - has recently started to become a bit shaky. Age of Ultron, sequel to their most profitable movie yet, Avengers was disappointing. Not financially, of course, but the reception was underwhelming. And who can blame the people who were let down - Ultron repeated the sin of formulaic storyline, bland villain and frankly it was just bizarre. I mean what the hell was up with the"hey kids, gather around and we will tell you about that time Black Widow's ovaries got removed!" thing?
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Let me say this upfront - I don't mind silly movies. Just few days ago I had a great time watching Sandra Bullock and Melissa McCarthy in The Heat. It was dumb, but at least it wasn't boring. This is pretty much the minimum I ask of summer film - to entertain. So when I was checking my text messages during Pacific Rim, I knew that it failed for me.
6 friends. One house. A party. A milky way. Apocalypse.
In the immortal words of legendary Aldous Snow from Forgetting Sarah Marshal - "Awful bloody movie". I was left with a number of reflections other than this one as soon as the end credits of the new Superman movie Man of Steel came up on screen - how the hell can a movie with Henry Cavill 1. shirtless 2. in a tight suit be so dull? How in the world Adams and Cavill had zero chemistry? Why did they make Diane Lane look like a homeless person? But among those questions there was also one request - don't ever let Zack Snyder direct a movie again.